SHOW . DOn’t tell.

Our ability to communicate with one another is thought to be one of the pillars on which our evolution is based. We are privileged to be able to share our thoughts, impart our knowledge and be understood.

From a young age, both individually and as a species, story telling has been an inherent part of our lives. It is through stories that we can learn and grow vicariously, following characters on a journey, laugh with them, cry with them, learn from their mistakes and ultimately grow with them.

For centuries our communication has been limited in both it’s medium and reach. Verbal communication and the written word being the primary tools available to most. Today, we have such a wide variety of content to consume, both fictional and non-fictional which we are watch or engage with daily. News, films, TV, books, photography, art, social media.

Ask yourself, why you watch the things you do? We dedicate a huge amount of our time, and often our ‘spare’ time, to watch a film Fundamentally it is believed that we are searching for just two things. To be informed and to be entertained. I would say that’s hard to disagree with, ideally, I think I’m often looking for both. But underpinning all this is the desire for an emotional connection to the material. That can be anything. It made me laugh, it made me cry, it made me think.